PANews news on July 22, according to Bitcoin Magazine, Grupo Murano, a Mexico-based real estate company with a market value of $1 billion, is pioneering a strategy to "integrate Bitcoin into operations" aimed at optimizing its financial situation by shifting from a traditional heavy-asset model to a Bitcoin-centered financial management approach. The company manages hotels under brands like Hyatt and Mondrian, as well as residential and commercial properties in cities such as Cancun and Mexico City, and plans to convert assets into Bitcoin through refinancing and sale-leaseback. This method can reduce debt and equity on the balance sheet while maintaining operational control.
Grupo Murano is also promoting the benefits of Bitcoin to stakeholders (employees, investors, and guests). The company plans to deploy Bitcoin ATMs in its hotels and is about to partner with a large payment platform to enable seamless transactions, especially for American hotel guests in Cancun and Mexico City. Murano's goal is to build a $10 billion Bitcoin vault within five years. Murano also plans to accept Bitcoin payments in all its hotels and will explore opportunities to host Bitcoin conferences. The company's focus remains on high-profit development projects, allocating 20-30% of its business to real estate and 70-80% to Bitcoin holdings.
