Introduction: The Rise of ETH Treasury Model

On July 17, 2025, veteran Ethereum observer Eric Conner posted on X platform, pointing out that the ETH treasury strategy is rapidly becoming a market focus. He wrote: "There have been many recent discussions about the ETH treasury strategy, which is worth carefully breaking down its meaning and background." In his view, this trend represents a paradigm shift in corporate financial strategy - more and more listed companies are imitating MicroStrategy's path, beginning to raise funds to purchase ETH and generate income through staking. These companies not only value ETH's profitability and deflationary characteristics but are also exploring a new type of capital structure and growth model through on-chain assets.

This article will systematically deconstruct the underlying logic, operational paths, potential risks, and development prospects of the ETH treasury strategy.

Why ETH? The Underlying Logic of Treasury Preference

Conner proposed four core reasons why ETH is favored by treasuries:

· Staking rewards between 3%-5%;

· Deflationary mechanism (EIP-1559 burn offsetting issuance);

· GAAP standards allow fair value accounting;

· ETH is the primary collateral asset in DeFi.

He noted that Ethereum's Proof of Stake mechanism provides stable annualized returns, while the burn mechanism introduced by EIP-1559 brings deflationary expectations, enhancing ETH's "value storage" role. Additionally, the latest revision of US accounting standards GAAP allows companies to record ETH at market value, reducing financial reporting distortion risks. Finally, ETH's position as a DeFi collateral is almost irreplaceable, further strengthening the security and liquidity of its asset layer.

Operational Path: How Enterprises Deploy ETH Treasury Strategy

Conner succinctly summarized the execution path for such companies:

"Typical mode: Raise funds through ATM or PIPE, buy ETH OTC, stake (self-custody or through Lido, Rocket Pool, custodian), accompany with PR releases, cycle staking rewards, or use staked assets as collateral for lending and reinvestment."

This strategy combines the financing mechanism of capital markets with the native asset yield logic of crypto, forming a highly financialized, on-chain driven "reinvestment flywheel": Companies first raise funds to purchase ETH, use staking to generate returns, then amplify the asset pool through reinvestment or lending, creating a growth cycle. Simultaneously, external communication of this strategy may attract additional secondary market attention and premium.

Risk Exposure: Price Volatility and Regulatory Compliance

Conner did not overlook potential risks:

"Key risks include: ETH price volatility, validator node Slashing, potential SEC investment company classification, and 7-day staking unlock period lacking flexibility."

ETH's price instability is a major challenge for companies holding it as a treasury asset; the "punitive reduction" in the staking mechanism could also result in actual asset losses. Moreover, if companies overly depend on investment-type returns, they might touch the "investment company" regulatory red line under US securities law. Compared to OTC market liquidity, staked assets requiring a 7-day withdrawal period also weakens short-term liquidity scheduling capabilities.

Who's Taking the Lead? Overview of Top Treasury Enterprises

As of July 2025, Conner provided the current companies leading this strategy:

· SharpLink (SBET): Holds 285,000 ETH (staking rate as high as 99%);

· BitMine (BMNR): 163,000 ETH;

· BitDigital (BTBT): 101,000 ETH;

· BTCS: 29,000 ETH.

These companies collectively control over 600,000 ETH, forming a considerable on-chain treasury cluster. Among them, SharpLink leads the industry trend with its high staking rate and largest volume, becoming one of the most representative examples of "Ethereum treasurization".

Reward Reinvestment Strategy: From Staking Rewards to Leveraged Operations

Conner noted that most companies would directly reinvest staking rewards to further accumulate ETH. "Some enterprises use staked ETH (like stETH) as collateral to borrow stablecoins for operational turnover or leveraged allocation." This strategy can improve capital efficiency and provide more flexible financial operations, but simultaneously introduces new variables like interest rate fluctuations and liquidation risks.

Opportunity Scale: How Much Potential Do Institutions Have for ETH Allocation?

Conner used a comparative data set to emphasize the growth potential of the ETH treasury strategy:

"The total cash reserves of S&P500 are about $22 trillion. If just 1% is converted to ETH allocation, it would be equivalent to 65 million ETH, more than half of the current total supply. In reality, current enterprise treasury allocation is less than 0.5% of this volume."

In other words, the penetration rate of the ETH treasury strategy is still in an extremely early stage. If traditional enterprises or institutions increase allocation in the future, it could potentially cause structural impacts on ETH's price and financial status at the supply-demand level.

Key Variables Investors Should Watch

Conner reminded that investors should focus on the following observation points:

· Dilution calculation situation;

· Safety and compliance of staking service providers;

· How the company's board participates in ETH governance voting;

· Whether L2 reStaking strategies are included in future plans.

These factors will not only affect corporate financial performance but also determine their actual influence in Ethereum network governance and ecosystem.

Future Outlook

Conner predicted that as ETH's financial attributes become clearer, more industries will follow this strategy:

"In the future, not just miners, but some SaaS companies and even biotechnology enterprises might start adopting on-chain treasury allocation due to ETH's financial advantages and yield attributes."

The ETH treasury strategy is gradually moving from marginal experimentation to mainstream consensus, potentially reshaping the structural logic of corporate balance sheets.

Conclusion: An Innovation in Treasury Structure

The ETH treasury strategy represents not just a change in asset allocation logic, but an active absorption of crypto-native characteristics by corporate financial structures. Integrating the transparency, programmability, and yield of on-chain assets, it is leading a structural transformation "from crypto-native to financial mainstream".

As Conner jokingly said: "Why not forward this article to CFOs who still call ETH an 'internet magic coin'."

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